Territory: Somerset, South West England
Contract: Full‑Time, Permanent
Package: Competitive basic salary + uncapped commission (OTE commensurate with experience)
Benefits: Company vehicle, technology pack, wellness bonus, pension, staff events & discounts, training & development

Build a Career, Not Just a Sales Patch!

Redlynch Agricultural Engineering is a well‑established, forward‑thinking agricultural machinery dealership with a reputation for professionalism, long‑term relationships and premium brand representation.

We are now seeking an Area Sales Manager to take ownership of a defined agricultural territory and play a key role in the next stage of our growth.

This is an opportunity for an ambitious, customer‑focused sales professional who wants autonomy, stability, recognition and long‑term career progression within a business that invests in its people and its future.

The Role

As Territory Sales Manager, you will be the primary commercial contact for customers within your defined area, responsible for developing existing relationships and identifying new opportunities across agricultural machinery and solutions.

You will manage your territory as your own business, supported by a strong aftersales, parts and management team who understand that successful sales are built on trust, knowledge and service.

Key Responsibilities

• Represent Redlynch and our premium agricultural machinery brands within your territory
• Develop and maintain long‑term relationships with farming and contracting customers
• Identify, manage and convert new sales opportunities
• Understand customer needs and deliver tailored machinery and support solutions
• Achieve agreed sales targets while protecting margin and brand value
• Work closely with parts, service and management teams to deliver a seamless customer experience
• Attend agricultural shows, demonstrations, training and customer events
• Accurately manage pipeline and CRM activity

About You

You will likely already be working in:

• Agricultural machinery sales
• Farm equipment sales
• A related technical or commercial agricultural role

You will bring:

• Proven experience in field‑based sales within agriculture or a closely related sector
• Strong knowledge of modern farming practices and equipment
• Excellent communication and relationship‑building skills
• Commercial awareness and confidence negotiating at farm and business level
• Self‑motivation, organisation and pride in representing a professional dealership
• Ability to work independently while contributing to a wider team
• Full UK driving licence

What We Offer

• Competitive salary with performance‑related commission
• Company vehicle and full technology pack
• Company pension scheme
• Ongoing product, manufacturer and professional sales training
• Clear opportunity for career development within a growing business
• Job security working for a dealership with long‑term franchise strategy and succession
• A professional but people‑focused culture – trusted to do your job

Why Redlynch?

• A business with clear direction, stability and ambition
• Strong brand representation and customer loyalty
• Management that values experience, judgement and long‑term thinking
• A role where your effort, reputation and results genuinely matter

All applications treated in the strictest confidence

Apply to:jobs@redlynchtractors.co.uk

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We are a forward‑thinking, customer driven group of agricultural businesses with one shared ambition: to be the very best at what we do. Across machinery, dairy automation and agricultural support, our companies continue to grow in scale, reputation and service standards. Now we are recruiting for a dynamic Group Marketing Coordinator to help drive that growth even further.

This is an exciting full‑time role for a creative and highly organised marketer who wants to make a meaningful impact across multiple brands. You’ll be at the heart of shaping how our companies communicate, engage customers and stand out in an ever‑evolving agricultural industry.

About the Role

As Group Marketing Coordinator, you will lead the planning, execution of marketing activity across all group businesses. Your work will directly support sales growth, strengthen our brand presence and help us maintain the high standards our customers expect. From seasonal campaigns to digital strategy, events to internal culture development – this role is varied, visible and genuinely influential.

Key Responsibilities

• Plan and deliver monthly sales and aftersales campaigns across all companies.
• Build and manage seasonal advertising calendars for core franchises (JCB, Fendt, Valtra, Lely).
• Track, analyse and report on campaign performance, turning insight into improvement.
• Maintain and optimise website stock listings, ensuring integration with key advertising platforms.
• Produce high‑quality, consistent material for web, social media and email mailouts.
• Improve SEO performance and monitor analytics to boost online visibility and customer reach.
• Organise, host and deliver bi‑annual sales events and key account hospitality days.
• Identify and manage attendance at shows, open days, conferences and local agricultural events.
• Capture and manage customer data for targeted and segmented marketing campaigns.
• Develop and deliver internal company culture initiatives birthdays, celebrations, Christmas events, family days and more.
• Strengthen and develop relationships with local schools, clubs, charities and agricultural organisations.
• Stay up to date with industry trends, news and major product launches to produce timely, relevant content.
• Identify new opportunities and recommend forward‑thinking marketing strategies.

Brand & Collaboration

• Engage with sales, service and parts teams to create relevant, high‑quality marketing assets.
• Work alongside and organise content creator for video shoots, imagery and other production activities.
• Line management through company General Managers.
• Liaise with manufacturers (AGCO, JCB, Lely) to maintain alignment with brand guidelines.

Skills & Experience

• Strong understanding of digital, social and traditional marketing channels.
• Proficiency with tools such as Google Analytics, SEO platforms, social media management systems and email marketing software.
• Excellent written communication and confident content creation abilities.
• Creative thinker with strong attention to detail and a solution focused mindset.
• Highly organised with proven project management capability.
• 2+ years’ marketing experience, ideally within agriculture, machinery, rural businesses or similar sectors.
• Comfortable working with CRM systems and data‑driven marketing techniques.

Why Join Us?

Across our group, we believe in developing people and creating long‑term careers. This role offers:

• Opportunities to shape marketing across multiple successful, ambitious businesses.
• The chance to work with industry‑leading brands.
• A role where your creativity and strategic thinking will make an impact.
• Salary band £35,000 – £45,000
• Wellness bonus.
• 21 days holiday plus bank holidays.

If this sounds like your next move, drop us a message or apply today: reco@recojcb.co.uk

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Redlynch Agricultural Engineering is delighted to confirm our appointment as the official Maschio Gaspardo dealership for Somerset, Dorset and Wiltshire, strengthening our commitment to supplying high‑quality agricultural machinery to farms and contractors across the Southwest of England.

Maschio Gaspardo is globally recognised for its extensive portfolio of power harrows, rotary cultivators, ploughs, precision drills and one of the UK’s largest flail mower ranges, equipment relied upon by farmers for more than 50 years.  Maschio machinery is known in the UK for reliability, build quality and providing “real help to farmers” through modern engineering and advanced manufacturing.

This new partnership significantly enhances our offering to customers seeking robust, proven cultivation and grass‑care solutions.

Expanding Redlynch’s Capability with a Global Leader in Tillage & Cultivation Machinery.

Maschio Gaspardo manufactures over 120 types of agricultural machines across its European factories, exporting more than 80% worldwide. Their UK portfolio includes:

• Power harrows (industry-leading for over 50 years)
• Rotary cultivators suitable for farms of all sizes
• Combination and precision drills
• Flail toppers and mowers, with one of the most comprehensive ranges
• Ploughs, engineered for durability and versatility in tough conditions

For customers in Somerset, Dorset and Wiltshire, this means greater access to high‑performance cultivation, seeding and grass‑management equipment, supported locally by the Redlynch team you know and trust.

Strengthening Local Support & Stock Availability Across the Southwest

The launch of Maschio’s UK subsidiary has expanded the brand’s product offering, adding new lines such as weigh‑cell fertiliser spreaders, mounted and trailed sprayers, no‑till drills and hedge‑cutters to complement its core ranges.

With Maschio’s growing commitment to the UK market and Redlynch’s established presence in the Southwest, customers will now benefit from:

• Local demonstrations and on‑farm product advice
• Experienced sales specialists trained on Maschio machinery
• In‑house service support and genuine spare parts
• Improved lead times through enhanced UK distribution
• Access to Maschio’s expanding UK product range

This collaboration ensures that farmers, contractors and managers across the region can invest confidently in proven machinery with dependable aftersales support.

A Partnership Built for the Future

“Maschio is a brand with heritage, engineering strength and a reputation for building machines that farmers trust. Adding Maschio to Redlynch’s portfolio gives our customers even more capability. We’re excited to bring this globally respected brand to the Southwest.”

Louis Heal, General Operations Director, Redlynch Agricultural Engineering

This dealership agreement reinforces our mission to offer exceptional machinery, backed by specialist advice and service excellence across Somerset, Dorset and Wiltshire. For more information, please click here.

Alternatively contact your local depot or Redlynch sale representative.

The post Redlynch agricultural engineering announced as new Maschio dealer for the Southwest, UK appeared first on Redlynch.

Redlynch Agricultural Engineering is proud to announce that we are now an authorised GreenTec dealership, supplying and supporting their full range of professional vegetation management machinery across Somerset, Dorset and Wiltshire.

This new partnership strengthens our machinery offering and enables Redlynch customers to access some of the most innovative hedge cutters, quadsaws, verge mowers and hydraulic attachments available in today’s agricultural and municipal sectors.

Expanding Our Machinery Offering With GreenTec

GreenTec A/S, based in Denmark, is recognised globally for manufacturing high‑quality, durable vegetation management equipment designed for farmers, contractors, local authorities and professional landscapers. Their machinery is renowned for reliability, performance and versatility, these qualities align perfectly with Redlynch’s commitment to supplying trusted, premium machinery to the Southwest.

As the appointed dealer for the region, Redlynch will offer:

• GreenTec hedge cutters and arm systems
• Quadsaws and circular saw solutions
• Rotary mowers and flail heads
• Professional tree‑care and brush‑control attachments
• Full sales, service, and parts support

This allows customers across Somerset, Dorset and Wiltshire to access GreenTec machinery locally, backed by our expert teams and established service network.

Local Stock, Local Support, Faster Lead Times

With growing demand for vegetation management machinery in the Southwest, GreenTec required a dealership capable of offering close‑to‑home support, demonstrations, fast delivery and dependable aftersales care.

This ensures customers can access both new machinery and aftersales support quickly and efficiently.

Redlynch’s Commitment to Our Customers

“We’re excited to add GreenTec’s innovative machinery into our offering. Their high‑quality vegetation management solutions complement our existing brands and strengthen what we can provide to customers across the region.”

Paul Cooke, Sales Team Manager, Redlynch Agricultural Engineering

This dealership partnership supports Redlynch’s ongoing mission to expand our product portfolio with equipment that delivers performance, reliability and value for our agricultural, contracting and municipal customers.

Now Available at Redlynch

GreenTec machinery is now available through all Redlynch branches across Somerset, Dorset and Wiltshire. For more information, demonstrations, or pricing, customers can contact their local Redlynch depot or speak directly with our sales team.

GreenTec

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Location: Stoford, Near Salisbury, Wiltshire
Brands: Fendt • Valtra • JCB • Vaderstad • Lemken

Redlynch Agricultural Engineering is expanding, and we are looking for a skilled Agricultural Service Engineer to join our highly respected service team across Somerset, Wiltshire and Dorset. As a leading agricultural dealership representing Fendt, Valtra and JCB, we support farmers with premium machinery, expert service and the latest farming technologies.

What You’ll Be Doing

As an Agricultural Service Engineer, you’ll play a key role in delivering high‑standard servicing, repairs and diagnostics across our full range of farm machinery.

Key Responsibilities

• Repair & Service Agricultural Machinery
• Pre‑Delivery Inspections (PDI)
• Technical Diagnostics
• Customer Support & Field Service
• Team Collaboration
• Ongoing Manufacturer Training

What We’re Looking For

• Experience servicing agricultural machinery
• Strong diagnostics, mechanical and hydraulic skills
• Ability to work independently
• Excellent customer service
• Full UK driving licence

Why Join Redlynch?

• Be part of a respected, family-run, forward-thinking business
• Relocation or joining incentive available
• Work with premium brands and the latest ag-tech
• Supportive team culture & professional development opportunities
• Competitive pay, Generous holiday allowance, LSL policy
• Staff events and discount
• Wellness Bonus

Apply Today

If you have any further questions, please contact/or send your CV to jobs@redlynchtractors.co.uk

The post We’re hiring: Agricultural Engineer appeared first on Redlynch.

Fendt: New Tractor Launches and 30 Years of Vario

Fendt enjoyed a strong presence at LAMMA 2026, combining forward-thinking technology with a look back at one of its most important engineering achievements.

Visitors were able to see the latest Fendt tractor developments, including models from the highly anticipated 800 Vario range, designed to offer increased power, efficiency and operator comfort. These tractors are aimed squarely at modern mixed and arable farming operations, delivering the reliability and performance Fendt is known for.

Alongside new machinery, Fendt also marked 30 years of its pioneering Vario continuously variable transmission. The Vario system has become an industry benchmark, transforming how tractors deliver smooth power and fuel efficiency. The anniversary display highlighted how the technology has evolved over three decades and continues to shape modern farming.

JCB: Fastrac Performance in the Demo Zone

JCB once again drew crowds with its machines taking centre stage in the LAMMA 2026 Demo Zone. The JCB Fastrac 6000 Series was a particular highlight, demonstrating its unique combination of high-speed road capability and strong field performance.

Live demos allowed visitors to see first-hand how Fastrac tractors handle demanding tasks, offering contractors and farmers a practical insight into their versatility. They continue to focus on productivity, safety and performance.

Valtra: Award-Winning CVT Technology

Valtra arrived at LAMMA 2026 following a major industry success, with its G-Series CVT tractors generating significant interest. The Valtra G135 Active CVT crowned Utility Tractor of the Year, was on display showcasing its smooth transmission, compact design and operator-focused features.

The Valtra stand also highlighted the brand’s reputation for customisation and durability, with tractors designed to meet the varied demands of UK farms. The CVT technology proved particularly popular with visitors looking for efficiency, comfort and ease of use.

Here to help:

To find out more about the machinery showcased at LAMMA 2026 or to discuss the right equipment for your farm or contracting business, speak to our team today. We’re here to offer expert advice and support.

The post LAMMA Show 2026 Highlights: Fendt, JCB and Valtra Steal the Spotlight appeared first on Redlynch.

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The Fendt 620 Vario is powered by a 4-cylinder AGCO Power CORE50 engine, which delivers a maximum output of 205 hp (149.9 kW) at the PTO and an impressive 885 Nm of torque at just 1,200 rpm.

However, fuel efficiency is where the 620 Vario really shines, recording the lowest diesel use ever measured in the 165–240 hp tractor class. This result is 11 g/kWh better than the previous best and well below the average for tractors in this range. According to a report in the professional farm machinery magazine profi, this means the 620 Vario is “on average over 10-15% more economical than all previous test candidates in mixed work and in the partial load range.”

In transport tests, the 620 Vario also set records. At 40 km/h, it used only 309 g/kWh of diesel, beating the previous best of 349 g/kWh in this performance class. Even when travelling at a top speed of 50 km/h, the tractor’s fuel use stays low (311 g/kWh). During transport, it reaches this speed at just 1,350 rpm, making it the most economical of all tractors tested to date.

“Our Fendt 620 Vario sets a new benchmark in efficiency,” says Roland Schmidt, Vice President Fendt Marketing, “but is also easy on the farmer’s wallet, because using fewer operating resources pays off after a short time and is also sustainable.”

Beyond efficiency, the tractor also includes a range of market-leading features that make it safer and more comfortable. These include a suspension system for smoother rides, a cab with pneumatic suspension, an automatic parking brake and trailer brake assistant.

Compact, manoeuvrable and highly efficient, the Fendt 620 Vario is in a class of its own. To find out more, book a demo or arrange for one of the sales team to come see you, please contact us at your nearest depot.

The post The Fendt 620 Vario sets new efficiency benchmark appeared first on Redlynch.

To help you stay on top of your tractor’s performance, we’re offering a Free SMART Check.

Our professionally trained technicians will carry out a thorough inspection, covering over 70 key points, and provide a detailed fault and condition report. This helps you spot potential issues early, plan maintenance, and keep your tractor reliable and ready for the work ahead. Whether it’s part of a busy contracting fleet or the heart of your farm, the SMART Check gives you confidence in your machine’s long-term performance.

The Free SMART Check is available for Fendt and Valtra tractors aged 5 years or older, subject to availability. T&Cs apply.

Book your SMART Check today and stay in control of your tractor’s efficiency, reliability, and productivity.

Call 01749 812628 to book now.

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When you add Fendt or Valtra merchandise* to your online basket, you’ll unlock additional discounts of up to £50 on your order. Simply use code MERCH25 at checkout to activate the saving.

Link to the website: https://parts.agcocorp.com/gb/en/dealers/redirect/redlynch

This offer is valid on purchases over £150 made through AGCO Parts online from 1st October to 31st December 2025. It’s a smart way to combine essential parts with official Fendt gear while reducing costs on both.

Restrictions may apply; please refer to the T&Cs for full details.

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At the heart of the range is the Fendt 700 Vario Gen7.1 (up to 303 hp). This ultimate all-rounder is setting new standards for fuel efficiency thanks to its DynamicPerformance power on demand and Fendt iD low-speed concept. These productivity-boosting features helped it record the lowest diesel consumption ever measured in the neutral DLG PowerMix tests*. At a diesel price of 1.60 €/l and 0.65 €/l AdBlue, this equates to potential savings of up to €16,000 over 5,000 operating hours when compared to other tractors in the same hp class.

Other market-leading features of the 700 Vario include its VarioDrive transmission for maximum traction and manoeuvrability and FendtONE connectivity for seamless task management on the move. It also has a range of modern assistance systems to keep you safe and on the right track, with FSC stability control, Tractor Braking Assist and hydraulic additional brake for maximum payload.

At Redlynch, we’ve carefully chosen the manufacturers we represent based on performance, quality and value and believe the Fendt 700 Vario Gen7.1 is an exceptional option.

Please get in touch if you have any questions, want to book a demo or arrange for one of the sales team to come see you.

(*as of 09/2025, DLG-tested tractors up to 305 hp)

The post Introducing the new Fendt 700 Vario Gen7.1 tractor appeared first on Redlynch.

Powering both models is a 100-kWh lithium-ion battery, which drives a single electric motor with continuous output of 55 kW (75 hp) and peak power of 66 kW (90 hp). This is paired with Fendt’s Vario CVT transmission, offering seamless power delivery and compatibility with PTO-driven machinery and hydraulic tools.

Tailored for vineyards and orchards, the slimline Fendt e107 V Vario has a narrow track width of just 1.07 metres and a height of just 2.45 metres. Sharing the same electric motor and drivetrain as the e100 Vario, it is also designed for quiet operation with minimal vibration, making it ideally suited for precision work near sensitive crops

The compact, capable and versatile Fendt e100 Vario has been designed for broader applications, from utility and amenity work to vegetable and livestock farming. It is ideal for areas where sustainability and low noise are critical, such as livestock sheds, parks or greenhouse operations. Benefits include 4–7 hours of operating time, depending on task and load, with Fast charging: up to 80 kW DC or 22 kW AC. It also has multiple energy modes (Dynamic, Dynamic+, and Eco), the FendtONE onboard and offboard systems for full connectivity, data sharing, and task management and optional joystick control.

If required, the Fendt e100 Vario can also be factory-equipped with a Fendt Cargo 3X65 front loader. The cab design includes a panoramic roof window with a 100° viewing angle, which is ideal for stacking bales or other loader work.

Interested in going electric? Both the Fendt e107 V Vario and the Fendt e100 Vario are now available to order in the UK and Ireland. Speak to the Redlynch team today to find out more. With extensive EV expertise, genuine parts support and hands-on guidance, we’re here to help you make the transition into a more sustainable future.

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